The Consistory totanero already has for years with corporate profiles, with great social impact, on the social networks Facebook and Twitter
The City of Totana has launched a few days ago its new institutional account in the social network Instagram, @ayuntamientotana, with the aim of promoting participatory dynamics among the youngest public;
and take advantage of the informational and visual potential of this social network, offering from this tool "another new and alternative look to the municipality".
The Consistory totanero thus increases its presence in social networks, an initiative that is framed in the policies to bring the local Administration and the municipal institution closer to citizens;
in line with the strategic positioning of the other two existing corporate profiles on Twitter and Facebook, in order to offer truthful, useful, close and fast public service information.
The institutional accounts of the social networks were conceived as a tool to maintain a “constant and active dialogue” with the neighbors;
Therefore, users are expected to be receptive and use this new information channel as they do with other social communication tools.
Therefore, the so-called “instagramers” already have a new direct communication channel with the City of Totana.
The link to access the corporate institutional profile of Instagram is:
https://www.instagram.com/ayuntamientotana/
The contents, linked or not to current information and agenda, will focus on cultural, social, environmental and sports programs and events;
playful activities;
and initiatives of general interest, in which visual and sound formats will prevail, with attractive designs.
The claim of this account, also managed by the technicians of the Municipal Communication Office, is to have a vocation of public service and that is social, helpful, honest and useful in order to publicize all the possibilities of our municipality and its people .
The City of Totana has registered in recent years, on Facebook and Twitter, an unprecedented diffusion in terms of the growth of followers and the constant reach.
In fact, both accounts have managed to be among the first in the list of municipal accounts in the Region - and at specific times even the State - in terms of impacts, responsiveness and social impact, according to specialized metrics consulted by the City Council .
As of today, the Twitter profile @AyunTOTANA has more than 1,602 followers (a success to take more than two years in operation);
while Facebook's @Tyana City Hall has 6,495 friends;
of which more than 90% are residents of Totana.
