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Health launches the 'Stimuli of life' campaign in favor of active aging

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| Creativity presents healthy daily actions and recommendations against covid for the elderly and their relatives | The Ministry of Health launches the campaign 'Life stimuli: be as old as you are, get active' to offer, to the elderly population and their families, recommendations on an active life and prevention of covid-19 through daily preventive actions. This initiative includes guidelines for aging in a healthy as well as responsible manner and thus improving the present and future quality of life of the elderly and their relatives. Since it is a risk population, in addition to the recommendations for active aging such as physical exercise or healthy eating, recommendations are shown against covid-19, such as frequent hand washing, the correct use of a mask or maintaining distance from other people. The campaign, which can be seen on regional television, digital media and social networks, shows, through audiovisual pieces of animated illustration, a full day of the leading couple. Since they start the day together, the protagonists have been incorporating 'Life stimuli' through recommended actions for active aging, such as eating a varied diet including fruits and vegetables, performing daily physical activity and being connected with loved ones . They also apply preventive measures against covid promoted by the health authorities, such as ventilating the house often, encouraging the use of the internet and social networks to avoid face-to-face meetings, walking through open spaces at less crowded hours, doing frequent hand hygiene and use the mask correctly. In short, everyday situations are presented through a friendly, direct and close animation that offers physical, mental, social, family or functional stimuli to stay active. With this action, the Regional Ministry makes every effort to raise awareness about the importance of aging in an active and responsible manner and to comply with health recommendations to avoid infections.

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Health launches the Stimuli of life campaign in favor of active aging, Foto 1
Health launches the Stimuli of life campaign in favor of active aging, Foto 2

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