| Minister Cristina Sánchez inaugurates the III edition of 'Comersaciones' under the slogan 'Talk about your essence' | The Region of Murcia today becomes the perfect setting for expert gastronomic communicators to value the work of communication, and those who direct it professionally every day, to project star products of gastronomy as a tourist attraction, a product that generates employment and economic motor. The Minister of Tourism, Youth and Sports, Cristina Sánchez, inaugurated the III edition of 'Comersaciones' under the slogan 'Preserve your essence', a day where gastronomic communication becomes the main dish of all the speakers. This event, unique in Spain, serves, according to Cristina Sánchez, for top-level experts "among other aspects of interest, to analyze the current gastronomic situation in the digital age and address trends in this field, without losing sight of the new scenario to which we have to adapt and the new habits that we must incorporate when interacting and enjoying our gastronomy ". Cristina Sánchez showed the support of the Ministry for this gastronomic event, sponsored by the Tourism Institute of the Region of Murcia (Itrem) under the brand name '1,001 Flavors', which is held with limited capacity, complying with all security measures, and it is broadcast live by streaming through Estrella de Levante's YouTube channel. "The gastronomy of the Region of Murcia is not only rich in the dish, but it is sumptuous due to the number of people who decide for this Region as a tourist destination thanks to it.
Fame as a pantry of flavor must be projected so that that flavor, and the expertise of our kitchen professionals, is converted into fresh air for our economy, "said the counselor. During her speech, Cristina Sánchez warned that "it is time to face with force everything that has been put in front of us and that interrupts the excellent situation that we began to enjoy months ago, before the arrival of this reality that we are suffering from the covid-19 ". "It is time to place health at the center of making all decisions, and it is time to remember that just as union in favorable scenarios is the sum for all, union in difficult moments is necessary to face adversity ". The counselor indicated "that we are the community with a higher proportion of tourists who carried out gastronomic activities in the destination", and recalled that the Region expected to receive the visit of more than 100,000 tourists thanks to the work carried out to include the 45 municipalities within the title of Spanish Capital of Gastronomy. "Together we will overcome this situation by providing solutions, betting on training, on the professionalism that has placed us as a national and international benchmark in gastronomy, without forgetting that we are the region of this country desired for its climate, for the quality of its tourist services and also for its flavor, "he said. He also indicated that given the current situation in the sector, "we understand their concern, and from the regional government we remember that we are coordinating economic aid so that they can continue and adapt to health requirements." 'Comersaciones' is aimed at communicators, hoteliers, restaurants, tourism and gastronomic entrepreneurs, brands of gastronomic articles, local producers, cooks and gastronomy and tourism students.
It has the participation of Alberto Talavera, press officer for the 'Quique Dacosta' group; Andrés Rodríguez, editor and director of the magazine 'Tapas'; the advertising creative Jorge Martínez; the chef and gastronomic popularizer Sacha Hormaechea, or the influencer 'Gorak', among others.
