The campaign has allowed recycling more than 18 tons of glass
The track where the reform will be carried out will be made with recycled glass-based material and will be the first of these characteristics in the Region of Murcia
After a month of sustainable competition among the 12 most populous municipalities in the Region, Murcia has become the winner of the “Encesta glass, we all win” campaign.
The initiative will allow the Murcian council to have the reform with recycled glass of the basketball court of their choice.
The residents of the municipality with the town hall at the helm have carried out actions such as lighting the main roads and buildings of the city, or the Segura River channel as it passes through the capital of the region, green, the color of the symbol of glass recycling.
And other actions such as school campaigns that have reached more than 800 students, the involvement of different clubs more representative of the city, and also actions at street level aimed at linking the promotion of sport with recycling, according to the agency in charge of campaign communication.
Since the campaign began on October 28, five original igloos in the form of a basketball have been rotating in the most central areas of Murcia, Cartagena, Lorca, Molina de Segura, Alcantarilla, Torre Pacheco, Águilas, Cieza, Yecla , Totana, San Javier and Mazarrn.
During the time that the ball-shaped containers have remained in their municipalities, the residents of each population have been packing glass containers to be the population that accumulates the most volume of recycled glass.
This has been one of the aspects valued by the organization, although not the only one, to elucidate the winner.
And it is that in order to qualify for the reform of the basketball court, the participating populations have had to participate in a challenge consisting of involving and raising awareness of their neighbors in order to publicize and promote the recycling of glass continuously to through communication campaigns or with street marketing actions.
The initiative, supported by sport, has taken as a mirror basketball.
A discipline that stands out for teamwork, awareness and solidarity.
Values, all of them, shared by recycling, where only among all of us can we preserve the environment and save the planet.
Raise awareness of the sustainability of the planet through sport.
This idea has worked in collaboration with the 12 municipalities to make this initiative a success, as the figures show.
And it is that only counting the volume of containers enabled for the contest have collected more than 18 tons of glass.
To achieve this, the municipalities have had a great activity during these four weeks promoting cooperative initiatives focused on involving as many people as possible and teamwork to achieve the goal of preserving the environment and saving the planet.
